Ritz Cracker Cutter

It started as a social media post for Ritz Crackers: what if we made a kitchen utensil that would let you cut cheese and meet to the exact size of a Ritz? No more overhang, no more unsymmetrical snacking. When we saw the response from fans of the brand we knew we had to make it for real, so we did. That lead to a cook book with perfectly symmetrical recipes, a holiday gifting station with custom cut wrapping paper, and even a cut out transit shelter ad.